Foundry Strength Co.
A working concept site for a made-up business. Click around and try the features – nothing is actually sent.
Home › Websites for › Fitness & wellbeing
Websites for personal trainers & gyms that make it easy to get started
Usually £749Professional package · fixed price · £0 to order
A fixed-price website for personal trainers, gyms, and yoga and pilates studios. Your timetable, prices and coaches in one place, with a simple way to book a class, a taster session or a free consultation.
- Small UK team – no agency mark-up
- Fixed price, agreed up front
- £0 to order
- We write the words
- You own the site
Sound familiar?
What gets in the way for personal trainers and gyms
Your timetable lives in a screenshot
A photo of the timetable on Instagram is hard to read and soon out of date. A proper timetable page is easy to check on a phone and easy to keep current.
Prices are “DM for details”
People want to know roughly what membership or a block of PT sessions costs before they get in touch. Clear prices and packages make that first step easier.
Beginners don't know where to start
Walking into a new gym or class is daunting. A page explaining what happens at a first session, who it's for and what to bring helps nervous beginners take the step.
What your site will do
Built to get people through the door
These are the features we usually build for personal trainers and gyms. We'll recommend the ones that suit your business on our call – you only pay for what you need.
Tuesday classesSpaces update as people book
- 06:30Strength Foundations60 min · Coach Dan3 left
- 12:15Lunch Express40 min · Coach Priya0 Full
- 18:00Barbell Club75 min · Coach Dan5 left
- 19:30Mobility & Stretch45 min · Coach Ama9 left
One thing we'd build
A timetable that shows spaces left
Members see what's on, who's coaching and how many places are left, then book in a tap – built in, or linked to the software you already use.
Try the real thing on the example site →Class timetable
Your weekly classes by day, with the level, length and coach for each – easy to read on a phone.
See it in the demoBook a class or consultation
Online booking for classes, taster sessions or a free consultation – built in, or linked to the software you already use, such as Mindbody, TeamUp or Glofox.
See it in the demoMemberships & PT packages
Clear prices for memberships, class passes and PT blocks, so people can compare before they get in touch.
Coach profiles
Each trainer with a photo, qualifications and specialisms, so people can find the right fit.
Your first session, explained
What to expect, what to bring and who each class is for – written to reassure beginners.
Reviews & member stories
Real reviews and, with your members' permission, their stories in their own words.
Every site also includes: designed for phones first, we write the words, set up for Google with your Google Business Profile, SSL and spam protection.
Example site
See the kind of site we'd build
Our example sites are working concepts for made-up businesses. Yours is designed around your own brand, photos and words.
Pricing
Simple, fixed prices
A one-off price for the build, agreed in writing before any work starts. £0 to order.
Usual fit for gyms
Up to 8 pages
Professional
Your website takes the bookings for you
£749
Usually live 2–3 weeks after your brief
£375 deposit, £374 at launch
- Up to 8 pages
- Everything in Essential
- Online booking or reservations
- Reviews & before/after showcase
- Visitor statistics
- Handover call showing you how it all works
- 2 rounds on your homepage design, then 3 on the full site
- 60 days of free fixes and small tweaks after launch
First year with Maintained care: £989 + domain
Choose Professional →Need less, or more?
Professional is where most gyms websites start. The other three packages:
- StarterUp to 3 pages · A small, smart site to get you online fast£299
- EssentialUp to 5 pages · Everything most local businesses need£549
- PremiumAgreed together · Sell, take payments and stand apartfrom £999
Compare all four packages and care plans →
- No VAT to add – we're not VAT registered.
- 50% deposit after our call, 50% at launch
- Care plans from £10 a month, no minimum term
Why we cost less than a big agency
- Small team, low overheads. No city office or sales team. You pay for design and build time, nothing else.
- Proven parts, custom design. Booking, quote forms, menus and galleries are built and tested already, so our time goes on your design.
- Fixed scope. Set page counts and rounds of changes mean no open-ended hourly billing.
- A short brief, not workshops. A 15–20 minute questionnaire and one call replace weeks of discovery meetings.
What you don't get: brand strategy workshops, custom illustration or a dedicated account manager. If you need those, an agency is the right choice.
Four promises on every order
See your design before we build the rest
We design your homepage first and send you a private preview. If you don't love it after two rounds of changes, you can walk away and we refund your deposit in full.
Fixed price, agreed before any work starts
The price on our call is the price you pay. Anything extra is quoted in writing first and never started without your OK.
You own it – no lock-in
Your domain is registered in your name, and once the final payment is made the site is yours. Leave whenever you like and we'll hand over the files and help you move.
Live when we say
We agree a launch date once we have your brief. If we miss it through our own delay, your first 3 months of care plan are free – or £30 off your final invoice if you don't take one.
An example week
A week with your new website
What the site gets on with while personal trainers and gyms are busy doing the work.
- Mon 06:05
Tomorrow's class, booked
Two places left on the 6.30 – one goes before breakfast.
- Tue 20:40
A consultation request
A beginner books a first chat instead of walking past the door.
- Wed 13:15
“What does it cost?”
Memberships and PT packages side by side, with no awkward call.
- Thu 19:00
Nervous about day one
“Your first session, explained” gets read before they sign up.
- Sat 10:30
Picking a coach
They read the coach profiles and ask for Saturday mornings.
An example to show how the site works for you – the people, times and details are made up. It isn't a forecast.
FAQ
Questions from personal trainers and gyms
Can members book classes online?
Yes. Professional includes online booking. If you already use gym or studio software such as Mindbody, TeamUp or Glofox, we link to it or embed its timetable so bookings stay in one place.
Can I update the timetable myself?
Yes, if you'd like to – tell us on our call and we'll set the timetable up so you can change it. Or send changes to us: small edits are included in the Maintained and Priority care plans.
Can people pay for memberships or PT blocks on the site?
Taking payments on the site is part of Premium. Many gyms and trainers link to the payment or membership feature in the software they already use instead, which works on any package.
I'm a personal trainer working on my own. Is that too small?
Not at all. Essential suits many independent trainers: who you are, how you work, prices, reviews and a way to ask for a free consultation.
How much does a website for personal trainers and gyms cost?
Most gyms and studios need Professional: up to 8 pages with online booking, a timetable and coach profiles. Many solo trainers fit Essential. Our prices are fixed: Starter £299 (up to 3 pages), Essential £549 (up to 5 pages), Professional £749 (up to 8 pages, including online booking and a gallery) and Premium from £999 (online ordering, payments and custom features). It's £0 to order: we call you to confirm the price in writing, then invoice a 50% deposit, with the other 50% due at launch. Hosting is on a monthly care plan from £10 a month, with no minimum term. No VAT to add – we're not VAT registered.
How long does it take?
Starter sites are usually live within a week of receiving your brief and photos, Essential in about 2 weeks and Professional in 2–3 weeks; Premium timelines are agreed together. We design your homepage first – if you're not happy after two rounds of changes, you can walk away and we refund your deposit in full. Once the final payment is made, the site is yours.
Ready for a website that works as hard as you do?
Order in about 5 minutes – £0 today, no card. We call you within 1 working day to talk it through and confirm the price in writing.