Fern & Wick
A working concept site for a made-up business. Click around and try the features – nothing is actually sent.
Home › Websites for › Shops & makers
Websites for independent shops & makers that show off your products and get you found
Usually £549Essential package · fixed price · £0 to order
A fixed-price website for independent shops, florists, makers and small online stores. Show what you sell, tell your story and make it easy to find you, visit or get in touch. Ready to sell online? A full shop with a basket and card payments is our Premium step-up.
- Small UK team – no agency mark-up
- Fixed price, agreed up front
- £0 to order
- We write the words
- You own the site
Sound familiar?
What gets in the way for independent shops and makers
Marketplace fees add up
Marketplaces are a good start, but fees come off every sale and the customer belongs to the platform. Your own site puts your brand first – it can link to your listings, or take over the selling with a Premium online shop.
Locals don't know you're there
Independent shops rely on people nearby finding them. A website with your hours, location and what you stock helps you show up when people search locally.
Your products scroll away on social media
Posts disappear down the feed. A website gives your products and your story a permanent, well-organised home.
What your site will do
Built to bring customers to your door
These are the features we usually build for independent shops and makers. We'll recommend the ones that suit your business on our call – you only pay for what you need. Anything labelled with a package name is a step up from Essential.
ShopSample products
- Dried flower posy£18
- Beeswax candle£12
- Stoneware mug£16
Basket3 items
- Dried flower posy£18
- Beeswax candle£12
- Stoneware mug£16
Total£46
Click & collectReady Saturday from 10am
One thing we'd build
From browsing to click and collect
With a Premium online shop, customers fill a basket, pay by card and choose delivery or collection from your shop.
Try the real thing on the example site →Product showcase
Your collections and best sellers, beautifully photographed and organised – so people know what you stock before they visit.
See it in the demoCommissions & custom orders
An enquiry form for bespoke pieces, wedding flowers or personalised gifts that asks for the details you need.
Find us & opening hours
Your address, map, parking and hours – including market days and pop-ups.
Your story
Who you are and how you make or choose things – written by us from your brief and our call.
Newsletter sign-up
Collect email addresses for new collections and events, connected to a mailing tool such as Mailchimp.
Online shop
Products, a basket and card payments on your own site, with delivery or click-and-collect.
Part of Premium – from £999See it in the demoEvery site also includes: designed for phones first, we write the words, set up for Google with your Google Business Profile, SSL and spam protection.
Example site
See the kind of site we'd build
Our example sites are working concepts for made-up businesses. Yours is designed around your own brand, photos and words.
Pricing
Simple, fixed prices
A one-off price for the build, agreed in writing before any work starts. £0 to order.
Usual fit for shops
Up to 5 pages
Essential
Everything most local businesses need
£549
Usually live 2 weeks after your brief
£275 deposit, £274 at launch
- Up to 5 pages
- Designed around your brand
- Enquiry or quote form
- Gallery of your work
- We write your text
- Google Business Profile set-up
- 2 rounds on your homepage design, then 2 on the full site
- 30 days of free fixes and small tweaks after launch
First year with Maintained care: £789 + domain
Choose Essential →Need less, or more?
Essential is where most shops websites start. The other three packages:
- StarterUp to 3 pages · A small, smart site to get you online fast£299
- ProfessionalUp to 8 pages · Your website takes the bookings for you£749
- PremiumAgreed together · Sell, take payments and stand apartfrom £999
Compare all four packages and care plans →
- No VAT to add – we're not VAT registered.
- 50% deposit after our call, 50% at launch
- Care plans from £10 a month, no minimum term
Why we cost less than a big agency
- Small team, low overheads. No city office or sales team. You pay for design and build time, nothing else.
- Proven parts, custom design. Booking, quote forms, menus and galleries are built and tested already, so our time goes on your design.
- Fixed scope. Set page counts and rounds of changes mean no open-ended hourly billing.
- A short brief, not workshops. A 15–20 minute questionnaire and one call replace weeks of discovery meetings.
What you don't get: brand strategy workshops, custom illustration or a dedicated account manager. If you need those, an agency is the right choice.
Four promises on every order
See your design before we build the rest
We design your homepage first and send you a private preview. If you don't love it after two rounds of changes, you can walk away and we refund your deposit in full.
Fixed price, agreed before any work starts
The price on our call is the price you pay. Anything extra is quoted in writing first and never started without your OK.
You own it – no lock-in
Your domain is registered in your name, and once the final payment is made the site is yours. Leave whenever you like and we'll hand over the files and help you move.
Live when we say
We agree a launch date once we have your brief. If we miss it through our own delay, your first 3 months of care plan are free – or £30 off your final invoice if you don't take one.
An example week
A week with your new website
What the site gets on with while independent shops and makers are busy doing the work.
- Mon 20:15
Browsing after hours
This season's pieces in the showcase, seen from the sofa.
- Tue 10:40
A commission request
“Could you make one in oak?” – with sizes and a budget attached.
- Thu 12:05
“Are you open on Sunday?”
Opening hours and a map, straight from a search on their phone.
- Fri 17:30
A newsletter sign-up
One more local customer asks to hear about the next market day.
- Sat 09:10
They read your story
Why you make what you make – then they come and find the shop.
An example to show how the site works for you – the people, times and details are made up. It isn't a forecast.
FAQ
Questions from independent shops and makers
Can I sell products online?
Yes. An online shop with card payments is part of Premium, with the final price agreed in writing on our call. Payments go through a provider such as Stripe, Square or PayPal, whose fees apply.
I only sell in my shop. Do I need an online shop?
No. Many shops just need a smart site showing what you stock, your opening hours and how to find you. That usually fits Essential – and you can add a shop later.
Can I add and update products myself?
With an online shop, yes – we set it up so you can add products, change prices and mark items as sold out, and show you how. On a showcase site, send changes to us or ask for self-editing on our call.
Can you link to my Etsy or other marketplace shop?
Yes. We can link your products or shop page to your marketplace listings, so you can keep selling there while your website builds your brand.
How much does a website for independent shops and makers cost?
Most independent shops fit Essential: up to 5 pages showing your products, your story, opening hours and a custom-order form. Selling online with a basket and card payments is part of Premium. Our prices are fixed: Starter £299 (up to 3 pages), Essential £549 (up to 5 pages), Professional £749 (up to 8 pages, including online booking and a gallery) and Premium from £999 (online ordering, payments and custom features). It's £0 to order: we call you to confirm the price in writing, then invoice a 50% deposit, with the other 50% due at launch. Hosting is on a monthly care plan from £10 a month, with no minimum term. No VAT to add – we're not VAT registered.
How long does it take?
Starter sites are usually live within a week of receiving your brief and photos, Essential in about 2 weeks and Professional in 2–3 weeks; Premium timelines are agreed together. We design your homepage first – if you're not happy after two rounds of changes, you can walk away and we refund your deposit in full. Once the final payment is made, the site is yours.
Ready for a website that works as hard as you do?
Order in about 5 minutes – £0 today, no card. We call you within 1 working day to talk it through and confirm the price in writing.